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McDavid, one of the largest brands in the sports apparel industry, asked us for a novel concept for their existing product lineup. The Explorer Shirt was the product of a vast amount of market and user research, mockup generation, and researching new and upcoming fabric technologies. Through market research, we discovered an opening for introducing outdoor apparel to their lineup which focuses on compression gear. Through user research, we discovered a need for storage, and came up with the idea of making an outerwear shirt that has a lot of the benefits of McDavid’s compression gear it is so well known for.